Gearing Up for 2017

  • By DH Productions
  • 13 Jan, 2017

At the end of every year we like to step back and take some time to think about how we can better serve the video needs of our corporate and commercial clients. It's no secret that the number of video production providers in Dayton Ohio has grown, which is why it's ever more important to step outside of our bubble to ask ourselves “Why us?” While we have the prestige of award winning videos, and having been in business for over 10 years, complacency is the enemy. As part of our efforts, we're once again investing deeply into the latest video gear that is going to take our work to new heights. While we've already been on the cutting edge for years with our Red Epic Cinema 5k camera and tools like the DJI Ronin 3-Axis Gimbal Stabilizer, this year we're penetrating the stratosphere. Firstly, we've armed ourselves with a set of Xeen Prime lenses. Seriously, ask us to let you hold one and you'll get the hype. In addition, we are now rocking a wireless monitoring system, wireless focus system, and a number of other gizmos that we are geeking out about. 

- Jordan, Cinematographer + Editor

DH Productions Video Blog

By DH Productions 18 Aug, 2017

I believe Michael Scott said it best when he stated “When I discovered YouTube, I didn't work for 5 days.” Now, obviously this is exaggerated for humor, but the sentiment is pretty on point. It is astounding how much time we (and by we, I especially mean I) spend looking at videos online. It has come to the point where YouTube is actually the first place I go when I want to learn a new skill. YouTube helped me fix my dryer when it stopped working. My dad didn't teach me how to tie a tie, but YouTube sure did! Get this—almost 5 Billion videos are watched on YouTube every single day. That's Billion with a ‘B’ people. Plus, in an average month 8 out of every 10 people (18-49 years old) have watched at least 1 YouTube video. It adds up to over 30 million visitors per day. AND THAT IS JUST YOUTUBE! Those numbers don't include all of the other online video platforms like Vimeo, Twitter, Facebook, and embedded video.


With all of that being said, it amazes me how few of our clients come to us wanting to make video specifically for online distribution. Oh, but you better believe they start thinking about it real quick. TV or live distribution is still the #1 tool many clients think of when putting their advertising out into the world. And don't get me wrong, it can still be a great way to reach your audience, especially if you are targeting a demographic that will already be in that location. For instance, making sure your commercial airs during the college football games on Saturday. However, in 2017 a study by YouTube found that 6 out of 10 people prefer online video platforms to live TV. And that number is growing every single year.


So let's look at some of the real perks of online video:

  1. There is no time limit A :15 commercial can fly by on TV without you really being able to get your company’s message across. Sure you can bump the airtime up to a :30 or a :60, but then your price goes up as well. And anybody who has ever advertised on television knows that it can get pricey real quick (especially in the most desired time slots). Now you can upload multiple versions of your video, including one that may be 2, 3, 4, etc. minutes long to really show off your business.  Think of every advertisement like a movie trailer for your company.  The better the trailer, the more likely customers will flock to your business.
  2. DVR With viewer's ability to skip the breaks in their favorite shows, your command of their eyeballs has really gone down. Think about it...you spend all of that money for airtime and they don't even see it. Let YouTube do the work for you. The more views your video has, the more likely your video could go viral and gain an even larger audience.  And with pre-roll, even if someone decides to skip your video, you are guaranteed to have their focus for at least 5 seconds.  Plenty of time to hook them with a well made video.
  3. Price Like I've said a few times already, airtime can be expensive. Barring any sponsored posts or boosts, online video is F-R-E-E! Wouldn't you rather spend your money making the best looking and most memorable video you can versus a low budget video that your customers see maybe once? And if you want to spend a little extra money on platforms like Facebook you can put your video in front of the exact demographic you’re looking for by boosting a post.


By DH Productions 13 Jan, 2017

At the end of every year we like to step back and take some time to think about how we can better serve the video needs of our corporate and commercial clients. It's no secret that the number of video production providers in Dayton Ohio has grown, which is why it's ever more important to step outside of our bubble to ask ourselves “Why us?” While we have the prestige of award winning videos, and having been in business for over 10 years, complacency is the enemy. As part of our efforts, we're once again investing deeply into the latest video gear that is going to take our work to new heights. While we've already been on the cutting edge for years with our Red Epic Cinema 5k camera and tools like the DJI Ronin 3-Axis Gimbal Stabilizer, this year we're penetrating the stratosphere. Firstly, we've armed ourselves with a set of Xeen Prime lenses. Seriously, ask us to let you hold one and you'll get the hype. In addition, we are now rocking a wireless monitoring system, wireless focus system, and a number of other gizmos that we are geeking out about. 

- Jordan, Cinematographer + Editor

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